TRKKtalks Sydney - Expression of Interest

The Future of AI, Data & Technology in Commerce

Thursday, 27 March 2025  |  10 AM - 12 PM AEST


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Expression of Interest

AI-powered Data-Driven Transformation: Join the Conversation

With businesses facing rapid evolution, driven by advancements in data, analytics, and AI, the latest edition of the TRKKtalks Sydney series will bring together tech experts from TRKKN, Google, and Supermetrics to explore the transformative role that data and technology can play in maximising business growth.

In this event, you'll learn about:

  • Learn how to build a robust first-party data strategy in a privacy-first world.
  • Discover practical applications of AI for personalised experiences and optimised media performance.
  • Gain insights from real-world case studies and industry experts.
  • Network with peers and connect with leaders in the retail tech space.
  • Leave with actionable strategies that you can implement right away.

Our Speakers

Phil Forrest

Phil Forrest

Head of Data & Cloud Technology at TRKKN

Phil Forrest is the Head of Data & Cloud Technology at TRKKN. He has over 11 years of experience leading MarTech and Google Cloud projects for major brands in APAC and EMEA.

Phil helps clients use data and cloud computing for insights, improved marketing ROI, and sustainable growth.

Outi Karppanen

Outi Karppanen

Lead Marketing Industry Strategist at Supermetrics

Outi Karppanen is the Lead Marketing Industry Strategist at Supermetrics Europe. With her extensive marketing experience, she helps retail businesses use their marketing data effectively.  

Outi provides consulting, creates content, and develops solutions based on the latest industry challenges.


John Whyte

John Whyte

Head of Transact, Omnicom Media Group NZ's eCommerce consultancy.

John Whyte leads partner strategy for Google Cloud's Data Analytics team.

He focuses on building successful partnerships with system integrators and independent software vendors to deliver exceptional customer outcomes.

With over 3 years at Google and extensive leadership experience in Australia and internationally, John brings a passion for solving complex challenges through collaboration.

Event Partners

Supermetrics
Google